Are you looking to build a website for your business? If yes, then there are many factors to consider before building a website. One of them is to choose between build a custom website or template website? It is very important to choose between these, because the website will be representing your business online. Let's take a look at what are the differences? Template Website The cost effective and less time taking way of making a website would be picking up a WordPress site and getting some themes from third party theme providers and customize the theme according to the website requirement. Which is cost effective but not all the themes are 100% responsiv,, hence the website cannot be viewed in all devices. So there is a higher chance of losing potential customers for your business. Pros and Cons of Template Website A lot of website themes and templates are easily available online there is a higher chance of your competitors using the same theme or template. Due to this your website may look similar to your competitor and will lose the brand's uniqueness. Website templates are not designed for search engine friendly, so a low search engine rank may drag your website in the bottom of the search results, it may also drag your brand value bellow your competitors brand value. When you purchase a website template, you could not customize accordingly to your need there are some limitations. What you see is what you get. You cannot put all the contents, and images as you wish. Template websites are less expensive than a custom design. Template websites take less development time Custom Web design Custom websites are designed especially for your business requirements, A professional team would be working on you website. The process starts with understanding your business needs, marketing strategies, and targeted audience in mind. The biggest advantage of getting a customize web design is your website will stand out from the competitors and give a competitive edge over others. Pros and Cons of Custom Web Design Custom websites are designed particularly for your brand needs so it will definitely boost your brand value and enhance your business revenue. It will take longer time than a template but in a longer run it will play a major role in brand building. Search Engine Optimization plays a bigger role in the success of your website. Custom build websites have lots of advantages in terms of SEO. The developers are able to optimize your website according to your business needs. Hence SEO can gain more ranks in search engines this will take your website on top of your competitors website. When you build a custom responsive website your website can be viewable in all the devices, so the probability of reaching your targeted audience will be much higher. The Company that build your website will be there for any support if you need to upgrade the website or SEO rankings. The website will grow as your business grows. It will be representing your business online. Conclusion It is obvious that the website should reflect business requirements. Depending upon the business and needs you have to choose carefully between custom web design and template website, That suits better to your business.