Responsive web design is the practice of building a website suitable to work on every device and every screen size, no matter how large or small, mobile or desktop. Responsive web design is focused around providing an natural and user friendly experience for everyone. Desktop computer and cell phone users alike all benefit from responsive websites. The Increased Traffic From Mobile users Mobile internet users have crossed 2.5 billion worldwide. The rise in telecom sector has given plenty of opportunities to businesses to sell their products and services online. It is important to leverage the mobile users and make them your business customers through responsive websites.For these reasons, it is important that you have invested in responsive web design that your business has a website that works well on a smartphone or other mobile device screens, due to the large amount of people who could be using your website through a smartphone or tablet. Lower Website Cost Let's time travel back to 2005, then businesses used to design a separate website for desktop users and another version of the same website for the mobile users. It was very costly to design two different versions of a same website. Now responsive web design has reduced the cost of website maintenance as well, it well be better to maintaining a responsive website than maintenance of two separate websites. SEO Friendly On April 2015 Google rolled out their mobile friendly update. They have rewarded with higher ranks for websites that have fully optimized for mobile platforms. Most recently google has gone a step further and started indexing the SEO rankings of the website based on mobile first approach. Do get a higher SEO rank it is important to have a responsive website. Pros Of Responsive Web Design.

• Enhanced user experience
• Reach a large number of audience
• Higher Conversion Rates
• Time and cost effective
• More Social Sharing
• Stay ahead of your competitors
• Faster Webpages
• Lower Bounce Rates
• Simpler Website Analytics

Conclusion As you can see, there are numerous responsive web design benefits for your business. If your website isn't yet responsive, planning a redesign and a new, fluid layout is a great step to improve your website conversion rate, engagement rate, SEO, and more